I resurrected a defunct feature in which we spotlighted a student or alumnus every month. In the early days, the program involved me sitting down for a long interview with the subject, taking photographs, and writing a feature article to appear on our website and blog. I also created graphics for print, social, and other promotional materials. The images and quotes from these features do a lot of work for us. This spotlight features Kasey McKee, a brilliant student who became an academic advisor for our school.

Recently, we transitioned from long articles to short videos accompanied by brief blog posts, and even more recently, we’ve jumped on the user-generated content trend, recruiting exceptional students to create their own Day in the Life videos for our social channels.