Because our marketing strategy had no email component in place, I developed a system to capture audience interest and deliver targeted information. We started displaying QR codes for opt-in at events and in our building. Visitors can select the type of content they want—academic programs, alumni news, or events. There’s also an option to subscribe to our monthly newsletter, which is distributed via the university’s WordPress CRM and our own MailChimp account. Based on their choices, they receive an initial email with relevant info, links, and an invite to connect, and periodic updates when we have new information relevant to their interests.

Below, you’ll find the email copy I wrote. The goal was to maintain a consistent warm, friendly tone and provide the reader with a variety of ways to engage with us online.

For a closer look at the emails, you can view them online.